
Taking business’
to new
heights.
Bay Laurel Group empowers businesses to conceptualize, develop, and launch groundbreaking products that captivate consumers.
Who we are.
Ezra Malmuth brings a refreshing blend of creativity and leadership to every culinary project. With a passion for innovation, Ezra’s sweet spot is at the intersection of culinary and consumer packaged goods. His expertise lies in his ability to facilitate executive teams in evaluating and conceptualizing product pipelines. His keen insight and strategic guidance enable businesses to navigate market complexities and stay ahead of the curve.
Based on his culinary background and entrepreneurial spirit, Ezra excels in product formulation and development, bridging the gap between creative vision and practical execution. Whether collaborating with external development teams or spearheading in-house initiatives, Ezra's innovative approach yields products that drive growth and captivate consumers.
Collaborating closely with marketing and sales teams, Ezra helps shape brand positioning strategies that resonate with consumers and identifies key selling points. His holistic approach to product development ensures alignment across all facets of the business, driving cohesive growth and market penetration. From conceptualizing unique quick-service concepts like Stick It To Me, Flavor Mediterranean, and Crosta Panini Bar to pioneering cannabis-infused culinary offerings with Atlas Edibles, he continues to push the boundaries of what's possible.
As a seasoned leader in manufacturing strategy, his commitment to excellence sets the stage for success, whether scaling operations internally or forging partnerships with third-party manufacturers and suppliers. He builds robust relationships with suppliers while sourcing and evaluating options and securing the highest-quality ingredients and materials to fuel business success.
What we do.
Bay Laurel Group offers comprehensive services to help food businesses from concept to production. Their facilitation services guide teams in evaluating product pipelines and market trends, while their development and production strategy focuses on formulation optimization and ingredient selection..
What we’ve done.
Our portfolio of projects showcases expertise in bringing innovative ideas to life. Each initiative is tailored to meet consumer needs, navigate market trends, and drive growth, ensuring products stand out and resonate with target audiences









